Ranveer Singh: The First Condom Man!

Well the jury is out. We have Ranveer Singh pretending to have sex, we have him singing sleazy songs, we have him repeating dance steps, we have him doing erotic moves and in between all this, we have him sing the line : Do the Rex. A cute little pun on Do the Sex. And aka Durex, The condom company .

And people like it! It is Durex ad and there is no discomfort, people watch it.

The lyrics goes on to say "Iss tale ki chabi ko tu jeb mein rakh,  Kya pata kab khul jai tera luck, Jab you and me raazi, toh phir kya shak, Just give it to me baby, I am a fine f**k " . I am not sure if Honey Singh had any role to play in this sexual revolution but Ranveer Singh might have promoted some amazing Sexual and Reproductive Health Rights (SRHR) in his rapping.

He tells people about choice, about pleasure, about information and about safer sex. All in the package of a bollywood number. What else do we need in an Indian Ad? We have the Bollywood songs, the sexy actor and the sex. A perfect little story and yet it says things that actors never dared to promote in mainstream.

Ranveer Singh is finally using his sex appeal and macho brashness for something productive and some enlightening in a way. He is being shameless and for a change it is for an amazing cause. Corporative Companies might have not thought about SRHR issues, but if it atleast makes talking about condom a little more comfortable, Ranbeer Singh you deserve a bow!

Durex, became the first ever company to bring a mainstream bollywood actor to come and endorse a condom company. I am little hesitant to call it an ad on safe sex, but yes, I am still give them the credit for bringing condom in the picture , with an extremely hot looking male actor and in between all the tamaasha promote pleasure within sex.

He speaks about sex, he celebrates pleasure. He goes all naughty. Even enacts some groovy steps, enough for Indian audience to go gaga. He smiles, smirks and even hits few women to spice up the screen.

The ad might have a lot of issues with it: be the hetronormative model, the ultra emphasis on man's pleasure, but as long as it puts the onus on the man to use a condom, as long it discusses a culture of condom usage, I will bear the dhichak music and dhinchak dance!

Durex has gone ahead and made him the brand ambassador. It has been reported that he himself has written the lyrics and rapped it. He believes in the lyrics and wants India to have safer sex. Point is: Is India ready to see him rap his beliefs on the primetime television. I am pretty sure, Arnab would want to know this, atleast the nation does want to know this.

Go Watch his groovy moves :

(https://www.youtube.com/watch?v=T1qEnquUFjw)