Well
the jury is out. We have Ranveer Singh pretending to have sex, we
have him singing sleazy songs, we have him repeating dance steps, we
have him doing erotic moves and in between all this, we have him sing
the line : Do the Rex. A cute little pun on Do the Sex. And aka
Durex, The condom company .
And
people like it! It is Durex ad and there is no discomfort, people
watch it.
The
lyrics goes on to say "Iss
tale ki chabi ko tu jeb mein rakh, Kya pata kab khul jai tera
luck, Jab you and me raazi, toh phir kya shak, Just give it to me
baby, I am a fine f**k "
.
I am not sure if Honey Singh had any role to play in this sexual
revolution but Ranveer Singh might have promoted some amazing Sexual
and Reproductive Health Rights (SRHR) in his rapping.
He
tells people about choice, about pleasure, about information and
about safer sex. All in the package of a bollywood number.
What else do we need in an Indian Ad? We have the Bollywood songs,
the sexy actor and the sex. A perfect little story and yet it says
things that actors never dared to promote in mainstream.
Ranveer
Singh is finally using his sex appeal and macho brashness for something
productive and some enlightening in a way. He is being shameless and
for a change it is for an amazing cause. Corporative Companies might
have not thought about SRHR issues, but if it atleast makes talking
about condom a little more comfortable, Ranbeer Singh you deserve a
bow!
Durex,
became the first ever company to bring a mainstream bollywood actor
to come and endorse a condom company. I am little hesitant to call
it an ad on safe sex, but yes, I am still give them the credit for
bringing condom in the picture , with an extremely hot looking male
actor and in between all the tamaasha promote pleasure within sex.
He
speaks about sex, he celebrates pleasure. He goes all naughty. Even
enacts some groovy steps, enough for Indian audience to go gaga. He
smiles, smirks and even hits few women to spice up the screen.
The
ad might have a lot of issues with it: be the hetronormative model,
the ultra emphasis on man's pleasure, but as long as it puts the onus
on the man to use a condom, as long it discusses a culture of condom
usage, I will bear the dhichak music and dhinchak dance!
Durex
has gone ahead and made him the brand ambassador. It has been
reported that he himself has written the lyrics and rapped it. He
believes in the lyrics and wants India to have safer sex. Point is:
Is India ready to see him rap his beliefs on the primetime
television. I am pretty sure, Arnab would want to know this, atleast
the nation does want to know this.
Go
Watch his groovy moves :
(https://www.youtube.com/watch?v=T1qEnquUFjw)